• Ian Baker

E-learning Helps you Retain Talent and Increase the Profits of Your Business

As a business owner, you have a responsibility to look after the learning and development of your employees… and indeed yourself. Although it is seen as an added expense, it helps develop the skills, which in turn, improves the effectiveness of your business. In fact, 42% of businesses have reported an increase in income after investing in learning and development (L&D).

Not only is this due to the fact employees are furthering their knowledge and skills, but also the fact that it improves morale and engagement. This means you will retain the talent you’ve recruited. Research states that 94% of employees say they are more likely to stay with a company that is willing to invest in them and their colleagues.[1]

There has been a boom in e-learning as a convenient and accessible method of training over the past years, not least during the pandemic when the vast majority of people were working from home. There has been significant growth of investment into e-learning, which was estimated at $200b in 2020, with a projected 15% CAGR growth over the next few years. So e-learning is here to stay – there’s no doubt about that. But despite its success, it is not without its problems…

What problems do business owners face with e-learning?

As a business owner, more often than not, the task of setting up engaging L&D provided with trusted providers falls with you. You need to identify the right courses for the employees while keeping in mind that you need to see a good return on investment (ROI). With such a plethora of options out there, finding the courses that are relevant and don’t overly consume resources can be a complete minefield with many problems along the way.

The most common problem with remote or e-learning is the high levels of employees who start the course but fail to complete it. But we should ask ourselves why this happens. These are the main reasons:

● method of delivery – “death by PowerPoint tick-box training”

● isolated learning – no interaction with the course owners or peers

● irrelevant content – some of the modules don’t apply

● absolute relevance to the issue you might be wishing to get training on

We spoke with Wayne, a local business owner and he said, “there is not enough understanding of the limits of human attention span. Knowledge has to be applied practically quickly or is quickly forgotten”.

Jason, one of our international clients also said, “To be effective, training needs to not just be a list of features and benefits, but show how it integrates into and has an effect on what employees do and be tied to ROI".

[1] How can This Works Training and Coaching help?

Ian Baker and Pippa Blessett founded This Works Training & Coaching because they truly believe online learning could be something great. But, after over 40 years’ commercial experience, they are sick and tired of seeing clients being disappointed by expensive tick-box-training and employees feeling disengaged. So they created something new that blends high-quality materials and training with the flexibility of selecting relevant modules – a solution that puts the needs of the business and the employee first.

Pippa explains more:

“This Works Training & Coaching brings together industry experts to provide impactful and engaging training modules designed to solve your business challenges. You select and pay for only the content you need – think of it as building your own syllabus – and once the course is completed every delegate receives 1:1 coaching with an expert of their choice to tackle specific areas that need extra focus and insight.”

Instead of a one-size-fits-all approach, this offers a person-centred online learning solution that:

● tackles each person’s individual business needs

● changes behaviour through action

● provides 1:1 expert advice

● can help reduce the costs to the business

● is simple to book what you need

Ian Baker goes on to explain:

“The goal of This Works Training & Coaching is to provide the latest and best-curated training from industry experts, that can be digested at the time and pace the employee chooses with clear checks at the end for business owners to be able to measure improvement of skills, performance and ROI.

We work with many business owners to support them in tackling L&D, taking the stress out of it and making an enjoyable experience for all. If you would like to find out more about This Works Training & Coaching, get in touch today and we’ll be very happy to help.”

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