• Ian Baker

Admit it, you really want to win!

Not unsurprising to most of you, I'm off on another golf analogy.

I am constantly frustrated with people who fail to see the importance of wanting to win. This isn’t me being all over-the-top and saying win at all cost or destroy the competition, but to be successful we have to adopt a winning mentality.

If your customer said to you, “hey Chris, next week I’ll play you at golf and if you win, I’ll buy your product and stock it in my store”.

Now on the assumption both parties could play golf, how would you go about winning???

If you're sensible, you will find out how good the customer is and go practise. I’m damn sure you wouldn’t leave it to chance or hope your customer has a bad day.

However, my experience has often been that business owners will fail to prepare, or even worse say, “he should take my product on its merit; his loss if he doesn’t buy it”.

NO, NO, NO.... it’s your loss.

Wanting to win at business and harnessing the feeling you get when you do win (and by win here we are talking any successful achievement in YOUR business) is not a failing. If you fail to compete then be assured other businesses will compete and secure your customers for themselves.

We are all familiar with the 3P's, I have created three of my own:

  • Picture your success - know what you want to achieve

  • Practise to win - work on you game plan to get the result you want

  • Pose for the picture - celebrate the success, remember the feeling of what its like to win

Here is a great quote from the famous US basketball coach Bobby Knight to leave you with:

“The will to succeed is important, but what's more important is the will to prepare. You don't play against opponents, you play against the game. Most people have the will to win, few have the will to prepare to win.”

Let me help you develop the right positive approach to your business and begin the process of winning the game.

Photo Credit: The Independent Newspaper

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